The Message Your Logo Colors Convey. Specific colors convey specific messages. Red, for example, is a bold and eye-catching color that can convey messages of passion, romance, or anger depending on the context. Blue, on the contrary, is a cool and calming color that conveys messages of peace and tranquility.
When you are choosing the colors that will make up your new logo, it is essential to keep in mind the messages that those colors convey.
Select colors whose message aligns with your brand for a logo that will really speak to your audience.Â The Aesthetic Appeal of Your Logo Color Scheme In addition to paying attention to the messages that your logo colors convey, it’s also important to choose colors that look good together. Some colors blend together nicely while others clash in a way that can be unpleasant to look at.
Thankfully, it shouldn’t take an art degree to know whether a color scheme looks good or not. If you aren’t sure that your color scheme looks as attractive as it should, asking for an outside opinion may be helpful.
Choosing the right colors for your logo is half the battle of designing your own logo using our online logo maker. If you pay attention to how your color scheme looks and the message that it conveys, though, you should be well on your way to creating an eye-catching and effective new logo.